Building UAE's
Urban Future
Since 2014, OCEL Middle East LLC has been the UAE's trusted partner for premium outdoor and urban infrastructure. We manufacture, supply, and install products that define the look and feel of the world's most ambitious cities.
Who We Are
OCEL Middle East LLC is a Dubai-based manufacturer and supplier specialising in premium urban infrastructure for the UAE and GCC markets. Our portfolio spans bollards, shade structures, sports facilities, bicycle parking, solar car parks, tree gratings, and outdoor furniture.
We work with the region's most prestigious developers, government agencies, contractors, and architects. Our clients include DP World, First Abu Dhabi Bank, Meraas, DAMAC Properties, Abu Dhabi Airport, and 50+ other blue-chip organisations.
What sets us apart is our commitment to engineering excellence, on-time delivery, and bespoke customisation — we don't do off-the-shelf. Every product is specified, engineered, and finished to meet your exact project requirements.
Vision, Mission & Values
Our Vision
To be the GCC's most trusted name in urban infrastructure — known for uncompromising quality, innovative solutions, and enduring partnerships that shape tomorrow's cities.
Our Mission
To deliver premium, engineered-to-specification urban infrastructure products and services that enhance the built environment, on time and to budget, for every client.
Our Promise
Every product backed by a quality guarantee. Every project assigned a dedicated manager. Every enquiry responded to within 24 hours. No exceptions.
Core Values
Excellence
We never compromise on quality. Every product that leaves our facility meets international standards.
Partnership
We build long-term relationships, not transactions. Your project's success is our success.
Innovation
Continuously improving our products, processes, and services through technology and research.
Sustainability
Committed to environmentally responsible manufacturing and UAE Vision 2030 green initiatives.
Reliability
On-time delivery, every time. We know that construction schedules wait for no one.
Integrity
Transparent pricing, honest timelines, and products that perform exactly as specified.
Corporate Timeline
OCEL Middle East LLC founded in Dubai, UAE
Established as Ocel Technical Service LLC with a mission to deliver premium metal products and urban infrastructure across the Gulf region.
First major government & developer contracts
Delivered bollards, tree gratings, and shade structures for key Dubai and Abu Dhabi clients, establishing our quality credentials.
Expanded product range to sports & solar
Launched sports facilities (cricket nets, padel courts) and solar car parking divisions to serve UAE's growing sustainability market.
Partnership with DP World
Strategic partnership delivering shade structures, bollards, and urban furniture across DP World facilities at Jebel Ali.
Bloom Education & ASCS sports complexes delivered
Turnkey supply and installation of sail shades, sports courts, and fencing for leading UAE educational institutions.
Palmeira Project prequalification achieved
Formal prequalification for major UAE infrastructure development, expanding our project portfolio into premium residential masterplans.
Digital transformation & enterprise platform launched
Launched full-scale digital infrastructure — online catalogue, quote system, and account portal — to serve clients at enterprise level.
Our Team
Mohammed Al Rashidi
Chief Executive Officer
Visionary leader with 20+ years in UAE construction and manufacturing. Founded OCEL Middle East with a mission to elevate urban infrastructure standards across the GCC.
David Chen
Chief Technical Officer
International engineering expert with deep expertise in structural engineering, materials science, and manufacturing process optimisation for Middle East climates.
Fatima Al Hashimi
Sales & Business Development Director
Leading OCEL's commercial growth across UAE and GCC, with an extensive network across government, real estate, and hospitality sectors.
James Williams
Operations & Quality Director
Oversees manufacturing quality, supply chain, and delivery operations ensuring every OCEL product meets international standards and client specifications.
Our Certifications
ISO 9001:2015
Quality Management System
Since 2018ISO 14001:2015
Environmental Management
Since 2020CE Marking
European Conformity
Since 2019ASTM International
Materials Standards
Since 2017UAE Municipality Approved
Dubai & Abu Dhabi
Since 2015Our Manufacturing Process
Engineering & Design
Our in-house engineers work with your specifications to design products that meet your exact requirements, climate conditions, and municipality standards.
Manufacturing & QC
All products are manufactured to ISO 9001:2015 standards with rigorous quality control at every stage — material sourcing, fabrication, finishing, and packing.
Delivery & Installation
We handle end-to-end logistics across all UAE emirates and GCC countries. Installation supervision available for complex projects.